Questions about Thrivify?

What is Thrivify?

Thrivify is an AI-powered commerce platform that helps Shopify brands create smarter, more personalised shopping experiences.

It brings together AI product guidance, virtual try-on, loyalty, customer reviews, personalised incentives and shopper verification into one connected platform.

By combining product knowledge, customer identity, preferences and real-time shopping behaviour, Thrivify helps brands answer questions, guide purchasing decisions, reduce hesitation and build lasting customer relationships.

Beyond the shopping experience, Thrivify also provides AI-powered creative tools, including product imagery and voice experiences, helping brands engage customers in new ways.

Explore our solutions · Try the Playground

Is Thrivify built for Shopify?

Yes. Thrivify is built for Shopify merchants. Use the Shopify App Store listing to review the current app information, installation options and commercial terms. Ask for a demo if you want to discuss your store's requirements.

View Thrivify on Shopify

Can I try Thrivify before installing it?

Yes. The public Playground links to interactive experiences for products including virtual try-on, AI assistance, voice, reviews and loyalty. A playground demonstrates an experience; it does not mean every feature is already configured for your store.

Explore the Playground

How much does Thrivify cost?

You can find our current plans, pricing and what is included in each plan on the Thrivify Shopify App Store page. Visit the listing for up-to-date plan details and to choose the right option for your store.

View plans and pricing on Shopify

Can you help us choose and set up the right products?

Book a demo to discuss your products, customer journey and store configuration. The Launch Partner programme is another route for brands seeking hands-on launch support; its page explains the offer and application process.

Book a demo · Explore Launch Partner

How does Thrivify Virtual Try-On work?

Thrivify Virtual Try-On uses a shopper's own photo to build an avatar image that can be reused to explore products and looks. It is not simply a product overlay on an existing photo. The experience helps shoppers picture your collection on themselves.

Explore Virtual Try-On · Try Virtual Try-On

Can virtual try-on match our brand's aesthetic?

Yes. Scenes and visual themes let a brand shape the setting and mood of its try-on experience. A beachwear brand might use a coastal scene, while a minimalist brand might choose a studio setting. Selecting a brand-supplied model is not an offered option.

See scenes and themes

Can shoppers explore complete outfits?

Thrivify's virtual try-on experience includes exploring complete looks as well as individual pieces. This helps a shopper consider how products work together rather than viewing each item in isolation. Discuss your catalogue and intended experience in a demo.

See Virtual Try-On · Book a Virtual Try-On demo

Does virtual try-on guarantee fit or reduce returns?

Virtual try-on helps shoppers visualise a look; it is not a guarantee of garment size, physical fit or an exact real-world result. Better purchase confidence can support conversion and help reduce avoidable returns, but outcomes depend on the brand, products and implementation. Thrivify does not promise a fixed conversion increase or returns reduction.

Learn about Virtual Try-On

What does the AI shopping assistant do?

Thrivify's AI shopping assistant helps customers ask product questions, compare options and receive product guidance on Shopify product pages. Its responses and available actions depend on the product information and store configuration.

Explore Agentic Commerce · Try the AI Assistant

Can the assistant help shoppers compare styles and build a look?

AI product guidance can help shoppers compare styles, consider alternatives and discover complementary items. Alongside Virtual Try-On, this can support a journey from asking a question to visualising a look. The connected experience depends on the modules and actions enabled for your store.

AI shopping assistance · Virtual Try-On

Can AI assistance connect shoppers with relevant offers?

Agentic Commerce includes guidance towards relevant products and merchant-configured offers. Where audience eligibility matters, Verification can support gated access. Available offers, eligibility rules and actions remain dependent on the store's configuration.

Agentic Commerce · Audience Verification

What does AI Loyalty cover?

AI Loyalty brings together rewards, reviews, referrals and customer engagement. It is designed to help brands build ongoing relationships rather than treating loyalty as a separate points balance. The exact rewards and experiences depend on your programme configuration.

Explore AI Loyalty · Try the loyalty demo

Can we reward shoppers for virtual try-ons or other interactions?

Connected experiences can combine AI Loyalty with interactions such as Virtual Try-On, including small points rewards where the relevant event and reward rules are configured. Discuss the actions you want to reward before assuming a particular trigger is enabled for your store.

AI Loyalty · Virtual Try-On

Are reviews and referrals part of the loyalty experience?

Reviews and referrals are part of Thrivify's AI Loyalty offering. They can support an engagement programme alongside rewards, rather than sitting in a disconnected journey. Explore the product page and public demos to see the experiences.

See AI Loyalty · Try the review playground

What is Brand DNA?

Brand DNA is the creative intelligence behind Thrivify's on-brand product imagery. It brings together the context of your store, products and positioning into reusable creative direction, so generated visuals feel connected to your brand rather than like unrelated AI images.

Explore Brand DNA

How does Thrivify create our Brand DNA?

Thrivify analyses your store, reviews your products and considers your positioning to establish the brand context for image generation. The aim is to create that understanding once and reuse it, rather than asking you to describe your brand from scratch for every product image.

See how Brand DNA works

How is Brand DNA different from a generic AI image prompt?

A standalone image prompt describes one output. Brand DNA supplies a reusable brand context behind those outputs, so different images can share a visual point of view even when the products or settings change. It gives generation a consistent direction instead of treating each image as a separate creative brief.

Explore brand-led image generation

What kinds of visuals is Brand DNA designed for?

Brand DNA supports AI-generated product imagery and brand-led campaign visuals. Its role is to give the product and its setting a coherent creative direction. The Brand DNA page shows illustrative outputs across different product categories; those examples are not a promise of an identical result for every catalogue.

See illustrative Brand DNA outputs

Can we reuse Brand DNA across different products?

Yes. Reuse is central to Brand DNA: establish the brand's creative direction, then use it to guide imagery for different products. Consistency does not mean every image must look identical; it means changes in subject or setting still feel intentional and recognisably part of the same brand. Review generated images before using them publicly.

Explore Brand DNA

How is Brand DNA different from Virtual Try-On?

Brand DNA concerns the creative direction of brand imagery and campaign visuals. Virtual Try-On concerns shoppers visualising products on a reusable avatar. They address different needs, while both support a consistent brand aesthetic.

Brand DNA · Virtual Try-On

Where can we explore Brand DNA or discuss our brand?

Start with the Brand DNA page to understand the approach and see illustrative imagery. Its Build my Brand DNA link opens the Brand Agent Playground. For questions about your catalogue or intended creative use, book a demo to discuss your requirements.

Explore Brand DNA · Open Brand Agent Playground · Book a demo

What is Voice Dialog used for?

Voice Dialog supports personalised brand voice messages across the shopping journey. Potential uses include post-purchase communication, campaigns and loyalty milestones. Automation, delivery and available events depend on the store's configuration.

Explore Voice Dialog · Try the voice playground

Can voice messages work with loyalty activity?

Voice messages can be considered as part of a connected engagement experience, such as celebrating a loyalty milestone. The relevant loyalty event and voice workflow need to be configured; enabling one module does not automatically enable every possible connection.

Voice Dialog · AI Loyalty

What does Thrivify Verification check?

Verification checks shopper eligibility for audience-specific offers, such as student, healthcare, key-worker or other merchant-configured programmes. The supported audience and required evidence depend on the verification flow selected for the programme.

Explore Verification

Do we need Verification to use the other products?

Verification is one Thrivify module, not a step that every shopping experience must include. It is relevant when a merchant needs audience eligibility checks or gated offers. Explore the other solution pages to choose the experiences relevant to your brand.

Verification · Explore all solutions

What is zero-party data?

Zero-party data is information a shopper chooses to share directly, such as preferences or interests. Thrivify's preference-collection experiences can help brands make shopping more relevant without relying on third-party cookies for those explicitly shared preferences.

Learn about shopper preferences

Can Thrivify products work together?

Yes. Thrivify's products are designed to support connected commerce experiences. Examples include AI assistance helping a shopper compare a look, Virtual Try-On helping them visualise it, and loyalty recognising participation. Specific connections depend on the modules, data and workflows configured for your store.

Agentic Commerce · Virtual Try-On · AI Loyalty

Where can I review privacy information and cookie choices?

The Privacy & Trust link opens Thrivify's trust centre. Cookie Settings lets website visitors review their analytics and marketing preferences. Consult the trust centre and the relevant product information before making assumptions about data handling or retention for a specific experience.

Privacy & Trust

Where can I learn more or ask about our store?

Use the solution pages for product details, Resources for guides and the Playground to explore interactive experiences. Book a demo to discuss your store, catalogue and intended configuration.

Read Resources · Explore the Playground · Book a demo